One of the first forays into medical cannabis advertising, at least on television, appeared on a few New Jersey stations, late night recently. Paid for by the Medical Cannabis Network, the ad intends to connect patients with cannabis-friendly doctors in their area via their website, MarijuanaDoctors.com, a portal linking patients with doctors approved to prescribe medical marijuana.

“We did it to increase awareness,” said founder Jason Draizin. “When the state offers safe access, we try to show a comparison in a funny sense. If marijuana is a medicine, why would people buy it on the black market?”

The advertisement is only allowed to air between 10 p.m. and 5 a.m., said Melissa Kennedy, the senior director of communications for Comcast Spotlight. And it is not allowed to be shown on any children’s or family programming; Kennedy confirmed a list of channels that includes A&E, History, Comedy Central, MTV2, ESPN and FoxNews.

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