Cannabis extract companies and e-cig manufacturers are paying close attention to how they want their products and brands perceived by the public. Two recent companies making excellent products have released brand videos that seem to encapsulate the new cannabis consumer--professional, mature, in control, and discerning. It's a big step away from the cliche "stoner" that has brought this plant and industry a negative stigma for so long.
Part of Juju Joints branding is the tagline, "We are lucky to be alive. Be Responsible. Go out and live." Can't argue with that!
Jetty Extracts is committed to being an environmentally conscious company that manufactures a high grade e-cig product pre-loaded with their lab tested and approved oils. This video does a pretty good job at communicating their brand values.